1000 Hour, the iconic brand behind some of the most sought after, innovative and trending beauty products including their False Eyelashes and Eyelash & Brow Dye Kit graced the runway at Mercedes Benz Fashion Week this morning. The models of the highly anticipated CS Edit x Kirrily Johnston Show, directed by highly renowned makeup artist Liz Kelsh, were sporting the bold and beautiful 1000 Hour Eyelashes in a rare collaboration.
Australian label COOPER ST launched their first high-end creative collaboration with renowned fashion designer and media identity Kirrily Johnston. The collection, titled ‘Aurelian’, channeled Greek goddesses with a touch of 70’s elegance. Inspired by the colours of the Greek Islands at sunset with hints of azure, gold, sunrise orange mixed with earthy nudes. Completing the look was the 1000 Hour thick luscious lashes complimented with gold glitter flakes, a dewy complexion and nude lip.
Erica Galea from thebeautyoffice.com.au says, “The dark and bold look of the wispy 1000 Hour Individual False Eyelashes perfectly complimented the Greek references, hues of the Greek Islands and hint of 70’s elegance in this collection.
“Artificial eyelashes and bold and beautiful brows were once relegated to the beauty kits of professionals only. Now, false lashes and brow enhancing kits have become part of the average woman’s beauty bag and you can achieve the makeup style right off the runway with our 1000 Hour False Lashes,” said Erica.
The iconic 1000 Hour brand has been in the beauty business for over 20 years and are well known as high quality and value products by make up artists and beauty lovers alike. The 1000 Hour False Lashes come in a variety of styles and are the only lash brand in Australia to provide a hypo-allergenic adhesive glue.
1000 Hour boasts 16 product collections ranging from the ever popular Eyelash and Eyebrow Dye Kits to false lashes, hair colour mascaras, 3D nail wraps and utensils to enhance your at- home beauty routine. The 1000 Hour brand named was based on that fact that the results of many of their products in the range, lasted up to six weeks or ‘1000 hours’.